The Account
Website: maintouch.com
What they do: All in one SEO and AEO platform. Agents run strategy, content and backlinks so brands rank on Google and get cited by AI
Batch: YC S23, founded 2025 - https://www.ycombinator.com/companies/maintouch
Location: New York City
Headcount: 15
Email: [email redacted]
Prospects
| Bennett Cohen | Andrew Solnik | Scott Naab | |
|---|---|---|---|
| Role | Founder and CEO | Outbound | Founding SDR |
| Type | Economic buyer | Champion | End user |
| [email redacted] | [email redacted] | [email redacted] | |
| linkedin.com/in/bennett-cohen/ | https://www.linkedin.com/in/andrew-solnik-09a925241 | https://www.linkedin.com/in/scott-naab/ |
Signals
- Hiring a founding SDR at $80k to $120k, plus a second sales role at $125k to $160k
- The SDR ad says the hire builds the outbound engine from scratch. Sequences, scripts, objection handling, target lists
- Same ad says prospects should feel like you actually understand their business, not like they got blasted
- Bennett posted that the better question is what you wouldn't hire for if you started today
- Bennett posted about Anthropic paying $320k for an SEO lead
- He grew up working at his family's 9 figure SEO agency
Sequence 1: Email to Bennett
Day 1
Subject: the founding sdr
Bennett,
You're hiring a founding SDR to build outbound from a blank page. Same month you posted that the better question is what you wouldn't hire for if you started today.
hmm
Outbound is the honest answer to that one. Whoever takes the seat spends their first two months in Sales Nav and Clay before they book anything.
We watch around 15 buying signals, score every lead on fit and intent, and write to whatever triggered. The rep starts day one with people who already have a reason to reply.
Opposed to 15 minutes before they start?
ps - saw your linkedin job hiring post
Day 3, follow up 1
The part I'd want to know if I were you is how the signal side works.
Job changes, hiring spikes, funding, competitor engagement, profile visits. Around 15 of them, watched continuously instead of pulled once.
Setup is a URL and about three minutes - https://app.gojiberry.ai/onboarding
Day 6, follow up 2
Bennett,
Rough maths on why this matters.
Conventional outbound gets you about 5 real conversations per 100 people contacted. That's the ceiling when you target on attributes.
Target on live intent and it moves 2 to 5x.
Day 9, follow up 3, Loom
Made you a short video instead of writing more.
Four minutes, no slides. I run the tool against Maintouch's own ICP and show you which of your prospects have a live signal on them right now.
[insert Loom link]
cheers
Day 13, follow up 4
Bennett, is the SDR seat filled yet?
Day 17, follow up 5
You wrote about Anthropic paying $320k for an SEO lead.
Same logic on the outbound side. The expensive part was never the sending. It was knowing who and when.
Worth 15 minutes?
Day 21, follow up 6
Still worth a look, or wrong quarter?
Day 28 onward
One line every two weeks, same thread. Rotate between a question about the hire, a question about timing, and one new observation about something they shipped. Stop only when he says no or block you.
Examples. Has the new rep started? Is this a next quarter thing? Saw the new site went live in four days, congrats. Still happy to run that signal list whenever.
Sequence 2: LinkedIn to Bennett
< separate angles >
Day 0, connection request
Bennett, your line about what you wouldn't hire for if you started today has been in my head all week. I work on the outbound half of that question.
Day 2, first message
You grew up automating a 9 figure SEO agency, so you already know this shape. The work was never the hard part. The coordination was.
Correct me if I’m wrong?
Outbound is the same now. Finding people is solved. Knowing why this week is not.
Curios, Tool problem or Judgment problem, in your view?
Day 5
Your SDR ad says prospects should feel like you understand their business, not like they got blasted.
That is the hardest thing to teach a new rep and the easiest thing to systemise.
Which part of it worries you most about the hire? lmk
Day 8
On timing. Your buyers' worst moment is finding a competitor cited in ChatGPT when they aren't.
That always follows something visible. A new Head of Content, a positioning change, a rival raising and publishing.
Events, not attributes. Want the signal list for your ICP?
Day 11, voice note, 25 seconds
Bennett, doing this as a voice note instead of more text. You're hiring for outbound and building it from scratch at the same time. The bit we take out is the two months of tool training before anyone talks to a buyer. Fifteen minutes if you want to see it, and if the timing's off just tell me.
Day 15
Has the SDR started yet?
Day 20
Signal list for your ICP still stands. No call needed to get it.
Day 30 onward
One line every ten days. Comment properly on his posts in between, which does more than another DM. Keep going until he answers either way.
Sequence 3: Andrew, LinkedIn
<He owns the outbound build, so the angle is the hire, never the thesis >
Day 2, connection request
Andrew, saw the founding SDR hiring, The line about prospects not feeling blasted is the most honest thing I've read in a job post. Working the same problem from the tool side.
Day 4
Real question since you're building this from scratch. When the SDR lands, what do you want them doing in week one?
Most teams say conversations. Reality is two months of Clay and Sales Nav
uhmm
Curious how you plan to skip that.
Day 9
What we do is hand a rep people who already have a reason to reply, on day one. Signals rather than filters.
Would that have changed how you scoped the role, or is the hire happening either way?
Day 14, email, subject: before the sdr ramps
Andrew, worth 15 minutes before the new hire ramps?
If it isn't for you, say so. If it is, you're the one who'd see the difference first.
Day 21 onward
One line every two weeks in the same email thread. Same rule, keep going until he answers.
Sequence 4: Scott, LinkedIn
Opens day 10. He has no budget, so the only ask is an opinion.
Day 10
Scott, you're the one actually building the lists at Maintouch, right?
Curious what takes longer. Finding the people, or working out why now for each one?
Day 16
Asking because the second one is the part we removed.
Happy to show you and let you decide whether it's worth mentioning to Bennett. No pitch, nothing to sit through.
Day 25 onward
<Monthly, one line. He is the slowest thread and the least important, but the cheapest to keep warm >